Marketing Culture Blog

Everyone Searches Differently

Written by Jack Knollson Saturday, 03 October 2009 11:23

Marketing people love to name things. This naming activity is called "branding" and they are very sophisticated about it. Here are a few examples of things I have seen named, branded, and religiously promoted by marketing managers:

Avoid Testing B2B Buyer Patience

Written by Jack Knollson Saturday, 03 October 2009 07:13

At the 2009 B2B Marketing Summit from MarketingSherpa, speaker Thomas Hayden, Director of Marketing Systems for SAGE Publications Inc. said "customer expectations are up, tolerance is down."

Positive Workplace Environment

Thursday, 09 April 2009 17:00

There is very little that is inherently difficult about office work, yet the environment is often poisonous. The most cordial of relationships can sometimes be a well-rehearsed facade, hiding competitive intentions. All we want are 4 things: 

About the SolutionPipe Marketing Culture Blog

Written by Jack Knollson Thursday, 12 March 2009 00:00

Jargon is the secret handshake of eMarketing. "SEOs code HTML for KPIs and design LPs for PPC and ROAS." This is all fun until the jargon and culture get in the way of effective programs that make money.

Since my work as an investigative reporter for a college newspaper (23 years ago), I have felt the need to expose the dark side of every culture. Marketing, like most professions, has it own secret handshakes and insider culture. Most Marketers are great people, but some are just playing for appearances.

The Marketing Culture Blog is intended to expose those crazy, wasteful ideas and activities that make Marketing ineffective. Some marketing plans are incomplete or just plain wrong. We all make mistakes and glossing over the flaws is a huge temptation, but no amount of lipstick can make an ugly program produce good end results.

• Marketing Culture that supports best practices
• Marketing Culture that prevents best practices
• The effectiveness of Marketing Methods
• Marketing Principles
• Observations and Commentary

  If you have a story about the kind of Marketing that makes the rest of us look bad, please send it to me and I will post it with links back to your website. You can reach me at jack.knollson - at - solutionpipe.com.

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