The 10-Day Makeover Project Is Your Website's Spring-Cleaning List

Day 1: Website Analytics - We always say, "If you can measure it, you can manage it" - Google Analytics (or something similar) is a good first step. We'll tell you more about the setup and the tools during the actual Makeover.

Day 2: Functionality Plan - What does your website do? Successful websites have a well defined process for the people who visit. On Day 2, we'll diagram five processes from start to finish.

Day 3: New Content Outline - Prospects, peers, and the Search Engines will judge you by the words you say and the words you don't say. Content is still King and, on Day 3, we'll give you 25 Essential Elements of a Great Website.

Day 4: Professional Design - Professional appearance is worth more than artistic design (unless design is you‎r business). Website goals: look stable, look engaged, look sincere, provide value. These can be achieved on a small budget. Check out the changes we make on Day 4.

Day 5: Web Content Writing - Make your site easy to read or go home. Read our "Web Writing Guide" on Day 5.

Day 6: Social Marketing - The secret is to think like a person, not like a business. They say that people buy from people. Is your Marketing about people? Swallow the Red Pill with us on Day 6 and learn about Simplified Social Marketing.

Day 7: Search Engine Optimization - Making your move in SEO is like moving Mt. Everest with a spoon. On Day 7, we'll show 5 case studies you can follow.

Day 8: Trust Factors - As part of the 10-Day Makeover, we check each site against our own list of The New Trust Factors. Join us and see how your site checks out.

Day 9: Web Traffic Channels - Web visitors "flow" to your site. Campaigns end, but channels keep flowing. We'll find the best channels for five small businesses and talk about increasing the flow over time.

Day 10: Website Marketing Roadmap - You can't do everything in 10 days. Check out our list of future projects for these businesses. Maybe one will work for you.

NEXT: Is The 10-Day Makeover right for you?

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