Day 10: Website Roadmaps - Practical Improvements For Growing Your Business

Written by Jaren Green | 14 May 2010

Prioritizing your next website improvement is risky business. Choose the wrong thing and your business declines. Follow The 3 T's to help you create a winning website roadmap.

1. Traffic
The right move for building traffic to your site may not be obvious. To be sure your roadmap projects have a positive affect of traffic, you need to watch your analytics closely. On corporate sites, where you cannot risk a change for the worse, we recommend doing side-by-side variant testing or A/B Split Tests. Here are a few ideas that should increase traffic:

• Organic Search Engine Optimization - Anything that adds more high-quality content to your website is good for traffic. Recommended for: Ditigal Peaks and Great White Bottling.


• Put Your Business On Google Maps - People like doing business with the locals. You can also add pages to your website talking about the Geographic areas that you serve. Recommended for Kumpf, Charsley, & Hansen, Attorneys at Law.

2. Trust
If you or your salespeople are cautious about sending prospects to your website, the problem could be that your website makes you seem less trustworthy.

A website that increases trust can be described with these words: Transparency, Credentials, Honesty, Openness, Testimonials, Personal, Examples, Responsibility, and Authority.

As iDealResponse sweeps through training departments and corporations across the world, we are recommending roadmap projects to increase in the trust content on their website.

3. Trends
It is a good idea in business to follow the trends or start new trends. Either one requires that you to add valuable content to your website about the trend. iDealResponse is an example of a company starting a new trend.

Building a new community of followers for your company or your website is a good trend and a wise move for your business. In addition to the valuable website content, you will need to learn and use the Social Media tools. One of the participants in the 10-Day Makeover, Ditigal Peaks is starting a new community for Mac enthusiasts in the Denver area.

If you would like help prioritizing your web projects, please contact SolutionPipe. We can help you achieve improved performance in Traffic, Trust, and Trends - The 3 T's of Safe Website Change.