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Usability for the 10-Day Makeover

21 April 2010

How usable is your website? To determine the effect of the 10-Day Makeover on our clients' websites, we asked Usability Expert Rhiannon Gallagher to provide us with her professional opinion. Here's what she said.

A complete usability measurement involves testing with a large group of actual users. The process provides accurate and actionable information. An experienced usability expert, however, can often anticipate or estimate the findings based on their own experience and a comparison to established best practices.

Scorecards (like the one below) can be used to assess usability. This report was created for iDealResponse, a participant in the April Makeover.


The report above provides a Usability Score for the website. When we repeat this same test sometime after the Makeover, we will be able to make sure that usability was improved. A less formal report is give below for the Affordable Printing website (a participant in the March Makeover). This report helped us to catch and correct problems with the new design we did for the company.

INFORMAL USABILITY REVIEW

Accessibility:

  • Assuming non-compliance on Section 508.
  • The color blind check is good.

Usability, Navigation:

  • Order is a little odd. Usually the FAQ is near the About Us

Usability, Text, Main Page:

  • The text is a little small for some readers.
  • Why are the brands not alphabetized when the products are?
  • The bullets are a little distracting - red and strangely large
  • Use javascript for clearing the examples in the search box.

'Products' Page:

  • Imprint zoo animals? Ew.
  • You list 3M and Sony in the text but not in the list of brands.
  • To see the 'free product research' paragraph, you have to scroll, so you may need a phone number in the page or in the footer as well.

'Best Sellers' Page:

  • "some idea of what works" is a downer. "Some ideas that have been successful" or something would seem less derogatory.
  • the things that aren't linked you have to call for?

'FAQs' Page:

  • The 'back to top' links are dead
  • This is long enough that it needs some in-page links

'About' Page:

  • Contact Us should be linked

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