Day 9: Web Traffic Channels - Slow And Steady Wins The Race
15 March 2010
One Makeover participant told us in a meeting, "We want a long-term relationship."
Just for the record, we agree with that perspective. Many of the activities in our 10-Day Makeover will take longer than 10 days to complete. The development of channels is one, but the Makeover event provides a strategic springboard for good things to come.
A Harvest Worth The Wait
Campaigns make "little bumps" in your analytics data. Those bumps may indicate a short-lived surge in traffic, registrations, or even sales. Channels, on the other hand, manifest themselves as long slow increases that grow over months or even years.
Traffic channels can mean big money to any business. Here are a few examples of web traffic channels:
- Steady traffic from Search Engine Optimization
- Visitors from related websites
- Web traffic from active Social Media participation
- Repeat visitors returning to a valuable website
- Traffic from related, on-line communities
For participants in the 10-Day Makeover Project, the most obvious and easiest channel play was to leverage the SolutionPipe website. Four of the five companies provide business solutions or services that can be discussed on the site.
The following pages or sections are scheduled to appear on SolutionPipe.com:
- News pages describing the Free TripleScoop Whitepapers
- An article about Qualitative Research community for TripleScoop
- Best selling Marketing products from Affordable Printing
- An article on Peer-to-Peer trends for Private Title Loans
- An article about Small Business loans for Private Title Loans
- News stories about employee benefits for Rocky Mountain Reserve
These pages will be search engine optimized to draw in the traffic and will then link to or drive leads to the participant sites. A channel program of this kind is slow in getting started, but once it begins to work, there is a steady stream of visitors, leads, or even sales - much better than those little bumps.