Day 8: Trust Factors - Take The Website Trust Test
12 March 2010
We don't have to tell you that it is difficult to know who to trust. Your website communicates a lot about your trustworthiness. How do you rate? Take our test and find out.
| Questions about your website: | Website elements to consider: | Score: 3=Good, 2=Partial, 1=Poor |
| 1. Are you serious? | Tone of Text, Professionalism, Controlled Personality | |
| 2. Are you qualified? | Confidence, Credentials | |
| 3. Is this complete? | Articles, Links, Layout | |
| 4. Is this official? | Legal, Real Company | |
| 5. Are you stable? | Maturity, Future Intent | |
| 6. Are you successful? | Positive, Money to Spend | |
| 7. Are you competitive? | Ambitious, Aware of Competitors | |
| 8. Are you tuned in? | Mention Community, Place in Society | |
| 9. Do you care about me? | My Pain, My Need, My Privacy | |
| 10. Do you offer value? | Hard Information, Decision Support | |
| 11. Are you helpful? | Provide Answers, Instructions | |
| 12. Are you consistent? | Responsive, Same Off-line as On-line |
Add up your score and see how you did.
In the spirit of the 2010 Olympics, the following award levels are given:
MORE RESOURCES:
- Day 8: Trust Comes From Transparency
- Day 9: Channels Provide Recommendations
- Day 9: Web Traffic Channels - Slow And Steady Wins The Race
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