Day 3: Content Outlines - What does your website say?

OLD NAVIGATION

Home Page
    Home
    Products (non-functioning store)
    FAQs
    Contact
    Quote
    Links (empty)
    See our online apparel catalog
       companycasuals.com/ase
       yourapparelsource.com
       sportswearcollection.com
    Design Studio (diy application)
    Printed Specialties Catalog
    About Us (empty)
    Offers (empty)
    Partners (empty)
    Services
       Printed Specialties Catalog

NEW NAVIGATION

Home Page
    Top Seller - Printed T-Shirts
    Top Seller - Post Cards
    Top Seller - Embroidered Shirts
    About
    Special Offer - Banners
    Special Offer - Business Cards
    Special Offer - Printed Hoodies

FIND PRODUCTS BOX
    companycasuals.com/ase
    yourapparelsource.com
    sportswearcollection.com
    Design Studio (diy application)
    Printed Specialties Catalog

Focus On Service - There are a surprising number of business websites that focus on their products, but never say why you should buy from them. The new messaging for Affordable Printing will start with the service promise, de-emphasizing the overwhelming number of products that can be accessed. It's the people that matter, not the products.

OLD CONTENT

Home Page
    QRCA.org
    Toluna Survey Results
       Slides 1-8
    Stone Mantel (link to client)
    Prevent Stains (link to client)
    Green Lights (link to client)
    Tahitian Noni (link to client)

TripleScoop also had some inactive
links for Products, Clients, About Us,
Affiliations, etc.

NEW CONTENT

Home Page
    Products
       6 new product pages
    Case Studies
    Papers
       3 new papers
    Blogs
    About
    Contact
    Microblog Updates and Archive
    QRCA Involvement
       QRCA.org Link
    Microblog Updates and Archive
    Toluna Survey Results

Credibility - TripleScoop has an impressive portfolio of big corporate clients, but you would never know it from their old site. The new site will spotlight case studies, papers, and what they can do for you. We are also adding a special content feature: a microblog for the home page. This is a place where they can comment on their activities with the research community and other success stories. Both RMR and Private Title Loans will be getting similar microblogs.

OLD NAVIGATION

Home Page
    About RMR
    Contact RMR
    Participant Login
    Employer Login
    COBRA Login

    IIAS Certified Merchants (pdf)
    Health Care Expenses Table
       Login
    Claim Form (pdf)
    Direct Deposit Form (pdf)
    Debit Card Request Form

NEW NAVIGATION

Home Page
    Participant Login
    Employer Login
    COBRA Login
    Cafeteria Plans (125 Plans)
    Flexible Spending Accounts (FSA)
    Health Reimb. Arrangements
    Qualified Transit/Parking Accounts
    Tuition Assistance Reimbursement
    COBRA Administration
    Wellness Accounts
    Plans Compared

    Client Resources (forms)
       5 old forms
    RMR Administration Service
    About RMR
    Contact RMR
    Microblog Updates and Archive
    Plan Popularity

First Impressions - The new site for RMR will feature a home page story about the benefits of their service. Their most common products will be featured in the navigation with a full page dedicated to each. The original site never mentioned the service aspect of their business and contained only an unexplained list of products.

OLD NAVIGATION

Home Page
    Home Page
    About Us
    How it works
       800loanmart Application
    Apply on Line
    Contact Us

NEW NAVIGATION

Home Page
    How it works
    Small Business Loans
    Emergency Loans
    Mortgage/Rent Loans
    About P2P Lending
    Become A Lender
    About Us
    Contact Us

    Microblog Updates and Archive
    Do You Qualify? (Form 1)
       Application (Form 2)

Stability - Private Title Loans and Rocky Mountain Reserve both had the infamous GoDaddy "Website Tonight" logo on the bottom. From a content perspective this says, "We started yesterday and we could be gone tomorrow." The new content line up for Private Title Loans includes more information on loans and the emerging peer-to-peer lending industry.