Market Research Services
10 May 2010
Strategic business decisions are less risky when supported by customer feedback data and other market research. SolutionPipe can manage your research project or connect you with top-quality research firms to meet your exact needs.
We acknowledge that actionable primary research may come from a traditional paper survey, but you can also use one of these other data collection methods:
- Online Surveys
- Moderated Online Discussions
- Reports from Online Communities
- Social Media Comment Monitoring
- Advisory Groups
- Focus Groups
- SimMarket - Consumer Choice Predictions
Research can reduce your risk on many strategic decisions. We recommend using Customer Feedback Data to help you improve or change the following:
- Packaging
- Channel Partner Strategy
- Products or Features
- Marketing Message
- Communication Methods
- Sale Approach
- Service Offerings
- Competitive Response
- Unmet Market Needs
- Price for Optimal Profit
- Marketing Positioning
- Distribution Methods
- Response to Trends
- Customer Experience
- Response to Barriers
Two key factors are involved in the successful application of market research: (1) the skill of the author who rights the questions and (2) the experience of the analyst who builds the reports. A poorly worded question might return unactionable data. Inexperience in the analysis could miss important insights that would radically affect your decision.
At SolutionPipe, we work with a number of Market Reasearch providers. If you would like us to connect you with a trusted source for research and analysis, please use the contact form on this page.
An important player in the SolutionPipe Workforce is Triple Scoop Premium Market Research. They are experts at consumer product surveys, online moderated forums, and other primary research.